AOL’s Top 5 Blunders of 2008

AOL's top 5 blunders of 2008.

Asking why AOL screws up nearly everything they touch is like asking why the sun shines on a clear day, but I’m a sucker for tradition, and for two years running I’ve done so, so why not a third? It’s reasonable to expect this is the last Top 5 I’ll ever do on AOL since the company is dying. With no further ado, AOL’s top five blunders of 2008:

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AOL’s Top 5 Blunders of 2007

AOL's top 5 blunders of 2007

For the average person surfing the Web, AOL didn’t stand out for a lot of well-publicized blunders this year, in stark contrast to their inability to stay out of the press last year for fiascos that would embarrass any company with a moral compass, much less a company that once was the Internet. All the same, AOL’s blunders this year were surprising for how clearly they showed AOL’s lack of integrity, dignity, and direction. Unlike last year I had no problem deciding how to order this list, so no coin-flipping this time…

AOL leaks layoff news, handles layoffs by email, and mocks laid off AOLers.

Say what you want about AOL’s inability to catch up to the Internet these days, they sure can blow the playing field wide open for how layoffs are handled. How about employing managers who are so burnt up over how badly AOL treats them that they willingly leak details of the who, what, when and why of October’s layoffs to Silicon Valley Insider, making a previously shamed Henry Blodget of former stock analysis fame once more well-known and well-liked among industry insiders of all stripes?

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