AOL’s Top 5 Blunders of 2007

AOL's top 5 blunders of 2007

For the average person surfing the Web, AOL didn’t stand out for a lot of well-publicized blunders this year, in stark contrast to their inability to stay out of the press last year for fiascos that would embarrass any company with a moral compass, much less a company that once was the Internet. All the same, AOL’s blunders this year were surprising for how clearly they showed AOL’s lack of integrity, dignity, and direction. Unlike last year I had no problem deciding how to order this list, so no coin-flipping this time…

AOL leaks layoff news, handles layoffs by email, and mocks laid off AOLers.

Say what you want about AOL’s inability to catch up to the Internet these days, they sure can blow the playing field wide open for how layoffs are handled. How about employing managers who are so burnt up over how badly AOL treats them that they willingly leak details of the who, what, when and why of October’s layoffs to Silicon Valley Insider, making a previously shamed Henry Blodget of former stock analysis fame once more well-known and well-liked among industry insiders of all stripes?

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AOL Headquarters to Move Above NYC KMart

AOL's New Home

I’m heartened to learn AOL is moving their headquarters next spring from Dulles Virginia, where they’ve been situated since 1985, to NY City, since I won’t be there.

The new location is a place I missed working at by just a hair some years ago: 770 Broadway, a floor above a company I almost transferred to about 12 years ago. I lived on Long Island at the time surrounded by farms and fields, and I liked the scenery, so I turned the move down, and wound up leaving New York, anyway. Now if I move back I know where not to uh…shop.

AOL’s air-brained Randy Falco claims moving to NY will send:

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AOL Hard to Cancel, Might Get Sold

Buy AOL?

I have a tutorial to write and an older post to rework and republish this week, and I’d like to do a rip, I mean, a review of myAOL and Mgnet, but I’ll touch quickly on what’s going on this week with AOL…wow, not much isn’t.

First off, if you haven’t heard about AOL’s class-action settlement with 47 states by now (or 48, if you count the one state that didn’t participate but is covered, and if you conveniently forget the District of Columbia altogether, which is also covered) you probably don’t have a pulse.

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Shame On CNN

11-22-2006: CNN did a bad thing in the “eyes” of search engine spiders, Google Pidgeon Rank™ and other indices of web page spamiliciousness: they duped their own content about Yahoo! acquiring AOL, then changed the date for it. I’m a bit of a prig, so before I even knew what was happening, my keyboard was tapping out comments to blogs.marketwatch.com (page no longer exists). While I’m no fan of Google, why let a site get penalized for what they warn webmasters not to do in Webmaster Guidelines?

“…the “Quality Guidelines”…outline some of the illicit practices that may lead to a site being removed entirely from the Google index.”

One practice you should avoid:

“Don’t create multiple pages, sub-domains, or domains with substantially duplicate content.”

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