Asking why AOL screws up nearly everything they touch is like asking why the sun shines on a clear day, but I’m a sucker for tradition, and for two years running I’ve done so, so why not a third? It’s reasonable to expect this is the last Top 5 I’ll ever do on AOL since the company is dying. With no further ado, AOL’s top five blunders of 2008:
I’ve been highly dissatisfied with Yahoo! Answers as a knowledge base since the day they rolled it out. My blog is suggested to people trying to cancel or uninstall AOL an average of once a month on Yahoo! Answers, so that isn’t why.
11-22-2006: CNN did a bad thing in the “eyes” of search engine spiders, Google Pidgeon Rank™ and other indices of web page spamiliciousness: they duped their own content about Yahoo! acquiring AOL, then changed the date for it. I’m a bit of a prig, so before I even knew what was happening, my keyboard was tapping out comments to blogs.marketwatch.com (page no longer exists). While I’m no fan of Google, why let a site get penalized for what they warn webmasters not to do in Webmaster Guidelines?
“…the “Quality Guidelines”…outline some of the illicit practices that may lead to a site being removed entirely from the Google index.”
One practice you should avoid:
“Don’t create multiple pages, sub-domains, or domains with substantially duplicate content.”
Fortune Magazine says Time Warner, their parent company, is in talks with Yahoo! to buy AOL. A source at TW denies it, but Yahoo! sources say it’s true. Yahoo! lost their chance last year after AOL inked a deal to give Google 5% of revenue in return for ads and search optimization that AOL lacks over dynamically linked pages and other shortcomings. They haven’t made the how-to-cancel page much easier to find, either.
No Ads on Wikipedia, For Now … AOL Sells Call Centers; Others to Close
10-28-2006: Jason Calacanis, who runs Netscape for AOL and thinks he can wave his Magic Money Wand and buy the world, and even buy your humble author (page no longer exists ), tried to buy Wikipedia last week. He claims by not letting AOL put leaderboards on Wiki pages, they’ll lose ad revenue to the tune of $100 million a year. “Jimbo” Wales rolled Jason’s offer around, even asking members what they’d do with that money. Then in a stunning about-face he told Jason “No,” and was applauded for not letting AOL’s sponsorship control Wikipedia.
10-14-2006: The Consumerist says AOL’s laying off 1,400 call reps “trained to trick you into not canceling your AOL account,” when they close their Albuquerque, NM, and Tucson, AZ centers and sell their Ogden, UT call center “in mid-December, just in time for Christmas.” Wow, not even an AOL-branded lump of coal for brainwashing us into thinking we must have it: “Free anti-virus software! Parental controls! Keywords! (give me a f***ing break) Ads, ads, more ads, AIM, chat rooms!” Oh wait, maybe they don’t say all that…The Consumerist is clucking unhappily that the Ogden center’s been sold to a company that will hang onto every AOL employee except John, but it’s quite common for AOL to outsource them. Contract workers can’t be much worse, I promise you.