Lost In AOL’s Maze


Updated 12-31-07.

News of AOL ending support for their once-revered Netscape browser got me taking a year-end trip down Digg.com to review this year’s stories about Netscape: How their social news site was moved to Propeller.com and how Netscape.com would become a portal once again. I came to a startling conclusion: AOL is not just a collection of websites; it’s a sticky, tangled-up maze of redirects.

When you try to visit Netscape.com these days, your browser heads over to Netscape.AOL.com. Instead of a blue Navigator wheel in the tab, you get the AOL Evil Eye™. When you click a story link, your browser finds News.AOL.com – unless you click a link for a political  story – then it rushes away to News.Netscape.com but gets flipped off to News.Propeller.com. For more of this torment, visit WOW.com; it gets amnesia now and thinks it’s at Wowinsider.com.

I’ve tried to find an explanation for these redirects, but I can’t. What are the chances crazy AOL programmers have threatened to quit if they can’t run the servers the way they  want to – and redirect these sites just to piss off everyone else? Maybe they actually hate AOL and want all their traffic to die. (Hey guys, if you’re reading this, you’re doing a great job; page views are way down.) Here, I’ve drawn up a chart just to confuse you even more.

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