AOL’s WOW.com Becomes a Paid Search Engine

wow.com search

AOL’s wow.com is a paid advertising search engine as of…right now? Just discovered it this minute.

They’re so desperate for ad money they don’t even link to their own site in search results for “aol”. They link to PC Doctor Error Smart (same thing, I suppose). This search thing is brand-spanking new, considering the lack of results throughout. I can’t believe Michael Arrington hasn’t already gotten a hot tip about it. So much for the tip he received today about it becoming a WOW (World of Warcraft) social network…that isn’t happening, at least for now.

Update: Holy cow, just checked the search engines, and I am the first person to report this… *passes out cold*